James Robinson

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This is a partial list of brands I’ve worked with. 

There’s some recent stuff, some examples across categories, and some big projects I’m proud of. 

If a name is bold, that means I’ve worked on the brand’s tone of voice, including brand voice strategy, guidelines and/or training.

American Express
Alibaba
Aptamil
ASICS
Aviva
Axe (Lynx) 
Baringa
BT
Capital One
Canon
Cazoo
Chatsworth Escapes

Cisco
Confederation of British Industry
Coutts
Danone
Devonshire Hotels
Financial Conduct Authority
Generali Group
Hillhouse Capital
HM Coastguard
Holland & Barrett
The Human Safety Net
HSBC
Infinity Foods
Investors in People
Kennedys
Mercedes-Benz
Meta
NatWest Group
Network Rail
O2
Paddy Power
Persil
Prudential
PwC
Royal London
Sainsbury's
Santander
Sanofi
Schindler
Shearwater GeoServices

Sport England
Tata Group
This Girl Can
TRESemmé
UBS
UK Government
Unilever
Universal Music & UMPG
Vodafone Business
Wood Mackenzie
The Wimbledon Championships

Got a question about a particular project?
Want to see examples? 

Let’s talk.