P001 → What?
I help brands find their voice
Every word your brand uses influences how your customers and clients think and feel.
Sadly, ‘tone of voice’ is too often an afterthought in the brand design process.
TOV is relegated to a couple of pages of vague advice in the back of the brand guidelines.
But the strongest brands have a voice that’s grounded in strategy.
And in the best cases, it’s reinforced by guidelines, training and support to make sure it has an impact.
I’ve done this type of work a lot — for both corporate behemoths and agile, ambitious startups.
And I know how to roll out a brand voice and make it stick, because I’ve done it client-side as a brand manager.
I name things
Naming is a specialist skill.
It’s easy enough to come up with name ideas for the next brand, product, place or thing.
But not everyone can narrow that shortlist down and get the final name over the line.
I help my clients with naming strategy, the creative process, trademark and availability checks, collaborating with legal teams, stakeholder management, nomenclature systems and naming guidelines, finding names that work in global markets — the lot.
I support agencies and studios
Showing up solo, or pairing with an art director, I help out on creative concepts, copywriting, verbal identity and pitching.
And other bits, like consulting on your agency’s products, positioning and strategy.
I usually do short gigs, but I’ll think about a longer contract if the people are lovely and the work is fun.
Agencies I’ve partnered with lately include Otherway, Siegel+Gale, 23Red, Simple Revolution and The Writer.
Here’s my email.